We have an incredibly exciting opportunity for a dynamic and insightful Marketing Operations Specialist to join a well-funded and rapidly growing organization, specializing in the delivery of online postgraduate education to medical professionals.

The successful candidate will be driven by data, deeply curious, a digital native, and adept at using CRM and CMS systems, leveraging the role as a bridge between sales and marketing.

You will benefit from a competitive salary commensurate with experience, hybrid working, 25 days annual leave, pension contribution, and an excellent platform from which you can develop within the organization.

Outline of Role:

  • Take ownership and manage all multi-channel marketing communications (email, SMS, WhatsApp).
  • Redefine and own the Marketing Lead Scoring approach in close collaboration with marketing peers and senior sales leads.
  • Customize and enhance the website chatbot functionality by honing the AI-driven smart support assistant (Zoho SalesIQ).
  • Take ownership of go-to-marketing task list for each program offering – Updating brochures, auto-responders, landing pages, webinar dates, discount deadlines, and messaging to international network and stakeholder groups.
  • Work collaboratively to build an approach for defining Ideal Customer Profiles based on buyer journey insights, program UX, and existing profiles.
  • Leverage and optimize the Zoho command center to enhance the student journey and improve existing workflows and growth marketing initiatives to drive TOTF awareness, acquisitions, and activation.
  • Webpage and landing page updating via the CMS.

Required Skills & Experience:

  • 3+ years experience in a sales and marketing operations role.
  • Strong technical data skills and the ability to draw business insights from data.
  • Knowledge and experience using CRM systems, CMS systems, and sales enablement platforms.
  • Good working knowledge of SEO.
  • Capacity to thrive in a fast-paced growth environment.

This is an excellent opportunity for the right candidate to launch their career to the next level. If you match the requirements and are looking for your next exciting challenge, get in touch today with an updated CV!

To apply for this job email your details to cillian@stormrecruitment.ie